Serena, a senior board member with over 25 years of experience, specialises in corporate governance, risk management, and compliance, particularly in the banking and consultancy sectors. Renowned for her in-depth technical knowledge and robust industry relationships, she excels in delivering transformative initiatives. As an Independent Non-Executive Director at ICICI Bank (UK) Limited and Kroo Bank Limited, Serena plays a pivotal role in shaping innovative financial solutions and navigating complex regulatory landscapes.

David, with a robust background in automotive sales and digital strategies, has shaped the industry's landscape. His journey began at Kalamazoo, sharpening his skills in dealer networks, and progressed through pivotal roles in innovative startups like Netica and Virtual Showroom. A seasoned orator, David's expertise flourished at "Half a Car" and Portfolio Europe, culminating in founding Loyalty Logistix, a testament to his visionary approach to customer retention and commercial strategy.

Justin has spent 25 years as an entrepreneur, investor and advisor to some of the UK’s most exciting and disruptive early stage financial, marketing, education, sport and travel technology businesses. He is also the former Chair of the British Interactive Media Association, Vice Chair of UNICEF UK, Board member of the British Museum and a former Executive at WPP plc.

With over two decades experience in the automotive sector, Vlad founded Bridge, driven by his vision of harnessing cutting-edge technologies to transform business and workforce performance. His journey began in Korea, collaborating with leading OEMs such as Hyundai and MOBIS. Specialising in consulting, training, and performance improvement, Vlad excels in integrating AI, technical training, and software development into practical business solutions. His experience and foresight have been instrumental in making Bridge a leader in innovation.